Leichten Herzens

Organ donation day event

According to the BZgA, 80% of Germany's population endorse organ donation – only 17% have got an organ donor card! Thus this sensitive topic must be brought to the public’s attention! The kick-off-event in Berlin creates awareness and promotes the face2face dialogue. Touring through Germany, the exposition “Leichten Herzens” ensures that the discourse endures everywhere in the republic. Emotional campaigns and reliable information help to take a thought-out decision. The aim is to document everybody’s opinion, be it in favour or against, in a filled-in organ donor card.

Client / Manufacturer

BZgA (Bundeszentrale für gesundheitliche Aufklärung)

Köln, DE

Design

D'ART DESIGN GRUPPE GmbH

Neuss, DE

kogag Bremshey & Domning GmbH

Solingen, DE