Leistung bringen.
Annual report
Besides financial reporting, the aim of the BMW Group Annual Report concept is to prepare and present the companys strategic objectives and decisions to the reader in an easy-to-read magazine format. Three chapters have been developed, the introduction to each of which is emphasised by a leaf of transparent paper with silver printing. The one-page silver of the image section is to be seen in the context of the functional yet special register of the mandatory section. A special photographic concept is used to show all 32 current models belonging to the BMW Group brands BMW, MINI and Rolls-Royce in a single, unique picture taken outside Los Angeles.
