LELO HEX™ Condom
LELO HEX™ Condom
LELO HEX™ Condom
LELO HEX™ Condom
2017

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LELO HEX™ Condom

Re-engineered condom

LELO

LELO identified that there had been little innovation in condom technology for decades. As a result, condom use was on the decline and STIs were on the rise, particularly in the 18-24 year old age group. To change the perception of condoms, we re-designed the condom itself, perfecting a radically new hexagonal structure that uniquely combined thinness and strength. Launched 14th June 2016 at a price of 19.90 euro (12-pack), LELO HEX™ Condoms were the result of seven years of intensive development and they immediately changed the way condoms are designed, marketed and considered by the industry and by the public.

Client / Manufacturer

LELO

Stockholm, SE
Design

LELO

Stockholm, SE
Date of Launch
2016
Development Time
"7 years of Research and Development"
Target Regions
Australia/Oceania, Europe, North America
Target Groups
Consumer / User

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