LELO HEX™ Condom
Re-engineered condom
LELO identified that there had been little innovation in condom technology for decades. As a result, condom use was on the decline and STIs were on the rise, particularly in the 18-24 year old age group. To change the perception of condoms, we re-designed the condom itself, perfecting a radically new hexagonal structure that uniquely combined thinness and strength. Launched 14th June 2016 at a price of 19.90 euro (12-pack), LELO HEX™ Condoms were the result of seven years of intensive development and they immediately changed the way condoms are designed, marketed and considered by the industry and by the public.
Date of Launch
2016
Development Time
"7 years of Research and Development"
Target Regions
Australia/Oceania, Europe, North America
Target Groups
Consumer / User