Lépicerie
Food Market Brand Identity
We rebranded Lotte Department Store Food Market 'Food Avenue' with a new name and design. The new brand, 'Lépicerie' combines Lotte's 'L' with the French word for grocery store, 'épicerie', creating a clear and intuitive identity. The differentiating point of Lépicerie's design is that we created a Lotte-like identity by discovering details from Lotte's heritage that can appeal to current customers. We reinterpreted the Art Nouveau curves that Lotte has used in the past with a motif of nature, and contemporary elements that add vibrancy are appropriately harmonized to convey both Lotte's unique style and a new sensibility.
Client / ManufacturerDesign
Lotte Department store
Seoul, KRLotte Department store
Seoul, KRSoubinne Baik(Creative Direction), Yeji Lee, Jisu Lee, Jiyoon Choi(Brand&Contents Design), Soyoung Lee(Space Branding), Sunhee Lee(Signage Design)CFC studio
Seoul, KRCharry Jeon(Art Direction), Saerom Kang, Hyungseok Lim, Jeongmoon Choi(Application Design)Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users