Les Mills SmartBand
Les Mills SmartBand
Les Mills SmartBand
Les Mills SmartBand


Les Mills SmartBand

Fitness equipment

Les Mills SmartBand is a piece of equipment used in group fitness studios to add resistance to exercise moves. Typically these products will be stretched over 250% in length (1.2 m out to 4.2 m) tens of thousands of times. Incumbent products are flawed as they have a short life, fail dangerously and catastrophically and are clumsy in execution. Our task ˗ to reimagine the product and make it inherently safe. The problem though is no such material existed with the right properties that can be injection-moulded so we needed to invent it. We then went on to design an elegant product with high brand values and with added functionality and user benefit.

Client / Manufacturer

Les Mills International

Auckland, NZ


Christchurch, NZ
Date of Launch
Development Time
25 - 36 months
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User