Les Mills SmartBand
Fitness equipment
Les Mills SmartBand is a piece of equipment used in group fitness studios to add resistance to exercise moves. Typically these products will be stretched over 250% in length (1.2 m out to 4.2 m) tens of thousands of times. Incumbent products are flawed as they have a short life, fail dangerously and catastrophically and are clumsy in execution. Our task ˗ to reimagine the product and make it inherently safe. The problem though is no such material existed with the right properties that can be injection-moulded so we needed to invent it. We then went on to design an elegant product with high brand values and with added functionality and user benefit.
Date of Launch
2015
Development Time
25 - 36 months
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User