LESS PLASTIC, WE ARE FANTASTIC

CSR campaign by Amorepacific.

“LESS PLASTIC, WE ARE FANTASTIC” is a CSR campaign by Amorepacific that promotes plastic reduction through collective action. The project redesigned the visual identity to deliver a clear, bold, and engaging message across digital and physical platforms. It includes animated slogans based on the 4R principles, eco-friendly merchandise, and immersive exhibition content. The campaign encourages sustainable behavior by making environmental responsibility feel accessible, creative, and personally meaningful.

Client / Manufacturer

Amorepacific

Seoul, KR

Design

Amorepacific

Seoul, KROHKYUNG LEE, DOOYEON KIM, NARI CHEON, YANG GAO, SUJI HEO, YEONGJOO PARK