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2017

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Mobile accessories

Samsung Electronics Co., Ltd.

The structure of this sports wearable device is innovative, with replaceable earhooks and wingtips for stability during various activities. The intuitive usability of the active metal key in the front, which controls the “S-Health” fitness app (tracking mode, stopwatch, etc.) with just one click. Its smart, integrated usability through voice command offer users a seamless experience and lifestyle. Thanks to the refined design, the device adapts well to any active environment, and the mix and match of metal and rubber materials creates a sturdy yet comfortable look.

Date of Launch
2016
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User

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