Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Lexus CT200h
Lexus CT200h
Lexus CT200h
Lexus CT200h
2011

Share:

Lexus CT200h

PoS configurator

Lexus Europe

RTT produced an innovative real-time configurator for the launch of the “Lexus CT200h” at the 2010 Paris Motor Show. The configurator, which is used next to the live prototype to generate sales leads, allows users to experience the “Lexus CT200h” in every variation and from every possible angle. Visitors at the show could individually configure the outside and inside of the vehicle as desired. This personal configuration was then output to an individual PDF brochure and sent directly by email to the customer on request.

Client / Manufacturer
Lexus Europe

Lexus Europe

Brussels, BE
Design
Dassault Systèmes

Dassault Systèmes

München, DE

RELATED PROJECTS