Lexus CT200h
PoS configurator
RTT produced an innovative real-time configurator for the launch of the Lexus CT200h at the 2010 Paris Motor Show. The configurator, which is used next to the live prototype to generate sales leads, allows users to experience the Lexus CT200h in every variation and from every possible angle. Visitors at the show could individually configure the outside and inside of the vehicle as desired. This personal configuration was then output to an individual PDF brochure and sent directly by email to the customer on request.
