Lexus Hybrid Zero
Brand identity
Lexus Hybrid Zero brand identity was designed to inform customers about the excellence of Lexus Hybrid Technology as the origin (“Zero”) of all hybrids. The symbol “Evolving Zero” shows the various combinations of symbol lines which react organically to the points of Golden Ratio to evolve and transition toward a perfect shape. “Zero Card”, made up of 26 witty illustrated cards, was created to deliver information of Lexus Hybrid Zero to customers in a more fun and easy way. The card style has also been used on the microsite, where users can access to the same contents through three-dimensional perspective.
