Lexus Korea Brand Book
Brand book
To celebrate Lexus's 20th anniversary in Korea, Toyota has released a brand book with a compilation of brand stories, brand philosophy, and Lexus heritage. The book was designed to convey the meaning and image of the brand. Lexus's own story was organized with numbers from 1 to 20 and woven into a book. The designers visually expressed each topic with large typography and images so that customers immediately understand the content. They also added an element of fun through various production techniques.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User