Lexus Korea
Website
Lexus focused on the latest digital trends when renewing their website to serve as a window for their newly established brand identity. designfever was responsible for the entire website renewal, ensuring improved accessibility and usability while maintaining Lexus’ progressive luxury brand image. In order to provide an optimized user experience across all types of devices, designfever applied responsive web technology to introduce vehicles and test drive applications.
Date of Launch
2014
Development Time
up to 12 months
Target Regions
"South Korea"
Target Groups
Consumer / User