Lexus New Generation IS
MicrositeToyota Motor Korea Co., Ltd.
A dynamic interactive microsite was created to coincide with domestic launch of the Lexus’ luxury sedan, the Lexus New Generation IS. The main page is configured using geometric lines and patterns that take visual inspiration from the car's sleek design elements to show the innovation and dynamism of the new Lexus New Generation IS. The microsite incorporates active animations to exemplify the dynamic performance and sensuous style of the vehicle and provides an exotic user experience through interesting transition interactions. Users can explore every corner and feature of the car by simply scrolling the mouse or using the keyboard.