LG Chem growth hormone mobile app. EuDi
Mobile app.
LG Chem
EuDi is the first growth hormone-dedicated application developed in Korea for infants and their caregivers using LG Chem's growth hormone 'Eutropin'. Given growth hormone administration usually involves a daily subcutaneous injection by the caregiver to the child at a specific time for about 6 months to a year, many children often have an aversion to injections. EuDi is designed to transform this long-term injection experience into a delightful and enjoyable one, with the help of the EuDi character.
Client / ManufacturerDesign
LG Chem
Hwa-Gok Dong, Gang-Seo Gu, Seoul, KRLG Chem
Hwa-Gok Dong, Gang-Seo Gu, Seoul, KRHyewon Lee4M CREATIVE INC.
Seoul, KROuk KimDESIGN AILE
Seoul, KRKiyoon JeongDate of Launch
2021
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry