LG Chem Y-SOLUTION

Filler packaging

The use of fillers is gradually expanding to the younger generation, and new trends are also emerging. Younger people choose the filler products they use rather than depending on the operator's choice. In line with these trends, LG Chem has launched a new package design in response to insights gained through in-depth interviews with actual users and customer surveys. Findings showed that "confidence" was the most important factor in the pursuit of beauty. Bold brushstrokes were used for the graphic elements, allowing the brand to be reborn with a bold and young brand image.

Client / Manufacturer

LG Chem

Seoul, KR

Design

LG Chem

Seoul, KR

Interbrand Seoul

Seoul, KR