









LG EI Headline Font
Typeface Design
LG ElectronicsDesigned exclusively for LG Electronics headlines, this font effectively communicates our brand value to customers across various online and offline marketing channels. Such as advertisements, social media, and websites. LG EI Headline font reflects the 'Emotionally Intelligent Design' philosophy, embodying the emotional technology image associated with LG Electronics. To manifest an intelligent brand image, we opted for a geometric Sans-serif font. By incorporating emotional, organic shapes into each letter, we aimed to convey a distinctive brand image through the font.
Client / Manufacturer
Design

LG Electronics
Seoul, KR
LG Electronics
Seoul, KRYoungseok Seo, Jaesoon Choi, Kangyoon Lee, Haesun Cho, Jongpo ChoiSandoll Inc.
Seoul, KRYoo Bin Lee, Su Hyun LeeDate of Launch
2023
Development Time
Confidential
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users