LG Electronics Flagship D5
A Five-Dimensional Retail Experience
LG Electronics Flagship Store D5 is an innovative space that integrates the brand's philosophy and technology into a multi-sensory experience for customers. The five dimensions structure the process of understanding the products into a step-by-step experiential journey: the spatial organization combines art, technology, and content to intuitively perceive complex technologies; the Heritage Lounge and Vision Hall emotionally connect the brand's history and future; and the exterior of the space is inspired by LG Electronics' product design, blending minimalism and light to create a new landscape in the city center.
Client / Manufacturer
Design
LG Electronics
Seoul, KRHSAD
Seoul, KRSungho Han, Jiyoun Park, Juhyun Lee, Yoonah Kim, Yeena Youn, Hyerim Kim, Chiyoung Kim, Jiwon HorLG Electronics
Seoul, KRJinhee Lee, Jungah Bang, Keumji Kim, Yujeong Lim, Jungyoon ShinDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users