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LG Global Shop Identity 3.0 Guidelines Book
LG Global Shop Identity 3.0 Guidelines Book
LG Global Shop Identity 3.0 Guidelines Book
LG Global Shop Identity 3.0 Guidelines Book
LG Global Shop Identity 3.0 Guidelines Book
LG Global Shop Identity 3.0 Guidelines Book
2019

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LG Global Shop Identity 3.0 Guidelines Book

Brand identity guidelines

LG Electronics

LG Electronics initiated a new brand project to accelerate its premium brand image. LG's goal was to refine it's brand communication structure to more effectively express LG's brand vision, "Life's Good," through a candid analysis of the company's position in the market. These efforts led to the creation of LGness, a new communication framework that the manufacturer wants to implement as a new standard for its stores . The "LG Shop Identity Guidelines 3.0" is a summation of these standards, LG's way of sharing its new LGness-based brand values and strategic goals with its retail outlets.

Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Specific sub-group: LG global in-store marketing managers

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