LG gram (15Z90RT)
Laptop computer
As the pandemic is gradually transitioning to endemic, outdoor activities are increasing and consumers are looking for lighter and slimmer laptops. The 15Z90RT is crafted into extreme thinness (10.7 mm) and lightweight (990g) despite its wide screen of 15.6inch, thus bringing us back to the basics of the brand "gram". Moreover, the ultra-thin aesthetic is maximized by complete parallel side lines forming a "dual plate" look, abandoning the traditional wedge profile with a thick lateral body and narrow front. Still, it manages to offer uncompromised performance and a stunning quality OLED screen.
Client / Manufacturer
Design
LG Electronics
Seoul, KRLG Electronics
Seoul, KRHe Won Kihl, Dai Hyung Ryu, Jong Youn Shin, Hee Chang Lee, Hyun hee You, Tae jin LeeDate of Launch
2023
Development Time
Confidential
Target Regions
North America, Asia, Europe
Target Groups
Consumers / Users