LG gram live Wallpaper UX

laptop software

For the last 10 years, the gram series have led the market, satisfying the customer need for the lightweight concept. However, the paradigm is changing in the consumer PC market beyond its traditional focus on the practical value. Consumers are pursuing digital experience in their daily lives while placing a high priority on their individual tastes when purchasing goods.To expand the global market for the gram and appeal to the future generations, we analyzed these tastes and visualized the gram’s brand image to redefine the value of customer experience. The gram is a brand representing its customers with unlimited potential.

Client / Manufacturer

LG Electoronics Inc.

Seoul, KR

Design

LG Electronics.

Seoul, KRYongdeok Lee , Hyeran Jang , Hyein Jeong , Hwajun Oh , Soomin Shim