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website
LGHelloVision
Hellomobile, LG’s MVNO brand, transformed Korea’s low-cost, SIM-focused telecom market. By introducing a wide range of device options—new, used, refurbished, and display models—it became the first platform enabling customers to combine plans and devices seamlessly and smartly. Through the Dual Main, Grouping Module, and Seamless Flow, we simplified exploration and enrollment, halving sign-up time while improving accessibility for digital novices and seniors. This renewal elevates Hellomobile beyond a “low-cost carrier,” establishing a user-driven MVNO experience where anyone can easily explore, compare, and join.
Client / ManufacturerDesign
LGHelloVision
Seoul, KR
LG HelloVision
Seoul, KRJIHYE RHEE, HUIJU PARK, MINUNG CHOIDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users, "Budget-conscious users of all ages prioritizing transparent pricing and hassle-freemobile experience"