LG Iconography
Iconography
LG Iconography has been redesigned to reflect LG Electronics' brand philosophy, ‘Emotionally Intelligent Design’. The icons are clean and modern, adding a sense of ‘warmth’ with softly rounded shapes. Our other goal was to streamline customer experience by making navigation easier. We unified the metaphor and style of icons for the same function across customer touchpoints, and developed a comprehensive iconography design system applicable to both physical keys and onscreen keys to ensure consistency in variety of contexts. Through this system we established clear guidelines for design elements, and nearly 700 icons were redesigned with it.
Client / Manufacturer
Design
LG Electronics
Seoul, KRLG Electronics
Seoul, KRYoungseok Seo, Jaesoon Choi, Kangyoon Lee, Minyoung Kim, Taesan Lim, Haesun Cho, Seijun Lim, Eunji Roh, Seohyun Park, Sukhyun LimDate of Launch
2024
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users