LG JonOne Art Package
Packaging
This packaging for an electronic appliance series (speaker, monitor, laptop, and portable photo printer) features graffiti art by JonOne. Unlike most other packaging for electronic appliances, which dryly emphasizes the products’ functions, this packaging focuses on creating an emotional connection to the product. While each individual packaging has a completeness in itself, multiple packages of a same type arranged in a row or packages of different types grouped together can produce a wall display that looks like a single graffiti art piece. This is a strong marketing tool for stores.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User