LG OLED Objet Collection (65ART90)
OLED TV
This product was designed for people who are uncomfortable with the dominance of a large TV screen. When not in use as a TV screen, it plays music and displays information. The premium natural wool fabric panel developed in collaboration with Kvadrat, the modern full-metal frame, and the proportions of the screen appear to transform your home into an art gallery. The varying proportions created by the fabric covering reduce the TV's presence and emphasize the beauty of the interior space.
iF Gold Statement
LG has risen to the challenge of designing a large yet attractive OLED TV. The sliding cover conceals the screen when not in use. The fit, tolerances, and manufacturing quality are outstanding, such that this screen would not look out of place in an upscale art gallery. The iF jury was impressed by the designers' judicious use of proportioning to disguise the scale of this product.
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe
Target Groups
Consumer / User