LG Pra.L Packaging
Series of Beauty Care Device Packaging
We are pleased to unveil the new packaging identity for LG's beauty care device, 'Pra'L'. This overhaul positions 'Pra'L' as a true 'work of art' that enriches beautiful life, transcending the mere realm of electronic products. Meticulous attention has been paid to all aspects of the design, from the graphics to the packaging structure and eco-friendly features, ensuring a consistent artistic sensibility. Furthermore, to effectively convey LG Electronics’ slogan, 'Life's Good,' and the core brand value of 'Warmth that makes you smile,' we carefully designed moments of thoughtful consideration at key touch-points throughout unboxing process.
Client / Manufacturer
Design
LG Electronics
Seoul, KRLG Electronics
Seoul, KRHaesun Cho, Youngmi Yoon, Byungjin Oh, Ewisung Choe, Nahyun JunDate of Launch
2024
Development Time
Confidential
Target Regions
Asia
Target Groups
Consumers / Users