LG Transparent OLED TV-77T4
Life Style TV
As a transparent screen OLED TV rather than a traditional TV with a black screen, even at 77 inches in large size, it gives a sense of openness of space, not the stuffiness of a black screen. Also, it makes the video experience only transparent screen such as augmented reality useful and diverse in residential spaces, a transparent glass sheet can be attached to the wall like furniture or placed in the center of the space like a partition, and if necessary, the background is switched to a black screen like a regular TV. In addition, a fabric screen that can be electrically raised and lowered to enjoy the clear screen of OLED is designed.
iF Gold Statement
Somewhere between sorcery and science fiction we find LG’s lifestyle TV. Because the screen is transparent it seems to ‘disappear’ when turned off. This unique appliance blends innovative technology with a furniture design approach, transforming the visual meaning of a TV and opening up a range of new functions, such as room divider, display frame, or information wall. This is richly deserving of an iF Gold Award.
Client / Manufacturer
Design
LG Electronics
Seoul, KRLG Electronics
Seoul, KRHyoungwon Kim, Sanglk Lee, Yooseok Kim, Jeongrok LeeDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users