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LH Wiesn Special
LH Wiesn Special
2011

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LH Wiesn Special

Promotional site

Deutsche Lufthansa AG

With its opulent special “Virtual Wiesn”, site visitors can experience Munich’s famed Oktoberfest together with their friends “almost like in real life”: they can meet friends in a beer tent or go on rides like the “Toboggan” and the “Devil’s Wheel” together. An especially innovative feature of this virtual world, in addition to its close tie-in with Facebook, is the integration of Foursquare. Lufthansa is the first European company to offer those, who “check in” at the real Oktoberfest, a badge – in the form of a pretzel! The Munich Oktoberfest was successfully introduced to the new social networks as one of the largest “social events” ever.

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