LH Wiesn Special
Promotional siteDeutsche Lufthansa AG
With its opulent special Virtual Wiesn, site visitors can experience Munichs famed Oktoberfest together with their friends almost like in real life: they can meet friends in a beer tent or go on rides like the Toboggan and the Devils Wheel together. An especially innovative feature of this virtual world, in addition to its close tie-in with Facebook, is the integration of Foursquare. Lufthansa is the first European company to offer those, who check in at the real Oktoberfest, a badge in the form of a pretzel! The Munich Oktoberfest was successfully introduced to the new social networks as one of the largest social events ever.