L’HOMME ADERANS
Hair care products
As an upscale hair care line for men, it needed a contemporary design. To achieve this, we designed the products to be completely refillable. While this decision also reflected the demands of the times for sustainable products, it broadened the possibilities of design as well. We focused on making the bottles part of the interior rather than meeting requirements for a packaging item. The result is a simple design with no text at all. The bottle is designed to be enjoyed not only by itself but also as a pair, to evoke the letter "A" of the Aderans brand. It is available in different colors, enabling users to choose and combine their favorites.
Client / Manufacturer
Design
Aderans Company Limited
Tokyo, JPCommunication Design Laboratory
Tokyo, JPAoshi KUDODate of Launch
2022
Development Time
more than 24 Month
Target Regions
Asia
Target Groups
Consumers / Users