Li Du liqueur
Liquor packaging
This packaging for this liquor bottle draws inspiration from the Chinese city of Fuzhou as a place of genius and scholarship. These highly sophisticated residents are wont to use poetry and painting to describe their brilliant and legendary life stories. One of their most beloved art forms, writing, requires the use of pen, ink, paper, and inkstone, also considered the four treasures in the tradition of Chinese scholarship. The design of this bottle pays tribute to those tools of brilliance. The bottle cap adopts the shape of an inkstone, the protruding upper half of the bottle is the nib, the black ink is the logo Li Du, and the white bottle represents a piece of paper.
Client / Manufacturer
Design
Shenzhen Qansfough Package Design Co., Ltd.
Shenzhen, CNShenzhen Qansfough Package Design Co., Ltd.
Shenzhen, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User