LI SHI ZHEN

Liquor packaging

The packaging for this herbal liquor draws its inspiration from the story of Li Shizhen, a well-known herbalist and doctor from the Ming Dynasty in China and author of the world-famous "Compendium of Materia Medica". The bottle and outer box use graphics that show Li Shizhen traveling through a mountainous region in search of herbal medicines. The design aims to convey the health attributes of this herbal liquor and associate it with one of China's most important figures in the history of Chinese medicine.