Li Yang NO.1 Road

Urban tourism service and experience innovation

In the face of complex and cross-influenced stakeholders (urban management and policy makers, enterprises, locals and tourists, etc.), we proposed the proposition and planning vision of Liyang No. 1 Highway for the next 3 years for the government. A top-down comprehensive strategy is put forward: by building three major rings, connecting, integrating and activating the resources of all parties within the ring; shaping the sense of tourism goals, generating expectations, and completing consumption transformation; driving the optimization of industries along the line to enhance the tourism competitiveness of Liyang City.

Client / Manufacturer

Liyang Sports, Radio, Television and Tourism Bureau

Li Yang, CN

Design

Guangzhou EBENZ Branding Solution Co., Ltd.

Guangzhou, CNQin Zhen, Feng Ligeng, Mo Meiyin