Li Yang NO.1 Road
Urban tourism service and experience innovation
In the face of complex and cross-influenced stakeholders (urban management and policy makers, enterprises, locals and tourists, etc.), we proposed the proposition and planning vision of Liyang No. 1 Highway for the next 3 years for the government. A top-down comprehensive strategy is put forward: by building three major rings, connecting, integrating and activating the resources of all parties within the ring; shaping the sense of tourism goals, generating expectations, and completing consumption transformation; driving the optimization of industries along the line to enhance the tourism competitiveness of Liyang City.
Client / ManufacturerDesign
Liyang Sports, Radio, Television and Tourism Bureau
Li Yang, CNGuangzhou EBENZ Branding Solution Co., Ltd.
Guangzhou, CNQin Zhen, Feng Ligeng, Mo MeiyinDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government