Li

Packaging

The package design of "Li" aims to convey and pay tribute to the long-standing Chinese brewing culture. Via the combination of modern brewing technology and the traditional recipe that belongs to Yangshao culture, the traditional Chinese "Li" is revitalized in modern times. Designed based on the classical aesthetics of simplicity, the bottle takes the shape form the Neolithic Shuang-Er-Ni-Yu (salamander fish) pattern pottery bottle, and adopts the carvings resembling common patterns on Neolithic artifacts, such as triangle patterns, water ripples and kinked tape patterns. Thereby, the bottle of "Li" is distinctive and highly impressive.