Liang Bai Kai· 12 Earthy Branches
Bottled Water
t’s believed that Chinese is the only ethnic group that drinks cool boiled water. It is a unique institutionalized custom for generations. To Chinese,drinking boiled water is sort of cultural heritage and part of domestic life,the elder showing caring through encouraging the younger drink [hygiene boiled water]. To put it more briefly, boiled water is vital part to Chinese daily life, which was portrayed perfectly by a treasury Song-Dynasty painting named Riverside Scene at Qingming Festival about a thousand years ago. So the design expresses more of the lifestyle than the function. The ancient painting is remade to express the special water.
Client / ManufacturerDesign
Jinmailang Beverage Co., Ltd
Beijing, CNShenzhen Tigerpan Design Co., Ltd.
Shenzhen, CNTiger Pan,Xianguo Fan,Xiaolei Lang,Xuedan Xia,Zhangkun Xie,Miaorong Lu,Ping Yi,Yuling Zhu,Chao Ma,Hua YouDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users