Librottiglia
Packaging
Librottiglia is where great wine and literary pleasure meet. The name comes from the union of two Italian words: libro (book) and bottiglia (bottle). Three authors, three short stories, three literary genres, three small bottles of wine. The label is reimagined as a “mini book” to read while enjoying two glasses of fine wine. The stories have been specially selected to complement the sensory impressions of each wine. Textured paper and cord, intriguing illustration, embossing and UV varnish enhance the tactile aspect of the experience. The result is a perfectly balanced oeno-literary experience designed to appeal to a discerning consumer.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
"Italy"
Target Groups
Consumer / User