lidao Plum wine
Rice wine packaging
The traditional Lidao Chinese rice wine brand hopes to communicate how much effort goes into making hand-brewed, pure rice wine. The designer evoked memories of the countryside and traditional farming methods by choosing the image of gloved hands picking plums. Plums are so delicate that pickers must wear gloves to avoid damaging them—a process that requires the same kind of care that goes into brewing rice wine. The packaging thus succeeds in stirring collective memories by telling a story that underscores the purity of this traditional rice wine.
Date of Launch
2022
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User