lidao
lidao
lidao
lidao
lidao
lidao
lidao
lidao
lidao
lidao
lidao
lidao
lidao
lidao
2021

Share:

lidao

Rice wine packaging

SHENZHEN BOB DESIGN Xinliji Shenzhen Brand Technology Co., Ltd.

Pure rice wine is a traditional Chinese wine, while the panda is a precious national treasure. This bottle design is a humorful interpretation of the panda and a departure from typical traditional rice wine packaging, instead drawing from elements of brand image design to make an emotional connection with the consumer. The ceramic bottle cap and hemp rope add an environmental look, further enhanced by the bottle's uniqueness, making it likely that consumers will want to reuse it as a decorative object rather than throw it away in the trash.

Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

RELATED PROJECTS