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lidl / Greek wines range
lidl / Greek wines range
lidl / Greek wines range
lidl / Greek wines range
lidl / Greek wines range
lidl / Greek wines range
2017

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lidl / Greek wines range

Wine packaging

Lidl Hellas & SIA O. E.

We developed a range of local Greek wines for Lidl supermarkets. This range addresses Lidl costumers that desire quality products at a low cost. The benefit is that the consumer feels satisfaction for the price he / she paid. The sales and the reception of Lidl consumers proved the effectiveness of our approach. This artistic approach differentiates this range because of its concept: the "character" enhancement of the wines trough the connection of endemic species and the region of the varieties.

Client / Manufacturer

Lidl Hellas & SIA O. E.

Thessaloniki, GR
Design
New Communication Ltd.

New Communication Ltd.

Thessaloniki, GR
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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