LiDuMingJiao
Spirits and liquor packaging
Li Du is a Baijiu distillery based in Jiangxi. The Baijiu is fermented, distilled, and stored in a Ming Dynasty cellar pool. The bottle is made of green frosted glass and contains 750 mL of Baijiu. The outer box is made of wood and includes four bottles. The labels and the bottle inserts reflect the shape of the vats in the cellar pool. Illustrations on the label of the box and the neck of the bottle depict traditional baijiu-making scenes with people wearing Ming Dynasty costumes and headwear, a tribute to the product's historical background.
Client / ManufacturerDesign
Shenzhen Yanzhi Brand Management Consulting Co., Ltd.
Shenzhen, CNShenZhen Lingyun creative packaging design Co., Ltd.
Shenzhen, CNDate of Launch
2022
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User