Life of Fear

Audio book

In Germany, 7 million illiterates live in daily fear. The association „Lesen und Schreiben“ offers help with classes. To help generate funds we started a campaign in the online-store „hoergut-verlag.de“ where three new audio books promise real thrills. When you listen in, you’ll be terrified: the narrator can hardly read. At the end of the previews we explain the promotion and call for a donation. The results: The donations increased by 14% during the campaign.

Client / Manufacturer

Lesen und Schreiben e. V.

Berlin, DE

Design

brandmusic & sfx for advertising and film

Seevetal, DE

Elephant Seven

Hamburg, DE