Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Life of Fear
Life of Fear
2013

Share:

Life of Fear

Audio book

Lesen und Schreiben e. V.

In Germany, 7 million illiterates live in daily fear. The association „Lesen und Schreiben“ offers help with classes. To help generate funds we started a campaign in the online-store „hoergut-verlag.de“ where three new audio books promise real thrills. When you listen in, you’ll be terrified: the narrator can hardly read. At the end of the previews we explain the promotion and call for a donation. The results: The donations increased by 14% during the campaign.

Client / Manufacturer

Lesen und Schreiben e. V.

Berlin, DE
Design

brandmusic & sfx for advertising and film

Seevetal, DE
Elephant Seven

Elephant Seven

Hamburg, DE

RELATED PROJECTS