Lifeplus
Brand Identity
LIFEPLUS is a brand created by the Hanwha Fnancial Group, focused on adding value to every moment of life. The basic form of the logo is a circle, which changes its shape as it grows and moves like a living thing. While the circular primary shape is associated with movement, it does not remain purely circular for even a moment. The symbol mark is a snapshot of motion, visualizing a spirit of dynamic change. The logotype uses a precise spacing between the letters of the brand name, honing them down until they are clear, long-lasting, easily readable and undisturbed by trends.
Client / Manufacturer
Design
Hanwha Life Insurance Co., Ltd. LIFEPLUS
Seoul, KRNippon Design Center, Inc.
Tokyo, JPDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User