Lifeplus
Lifeplus
Lifeplus
Lifeplus
2020

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Lifeplus

Brand Identity

Hanwha Life Insurance Co., Ltd.

LIFEPLUS is a brand created by the Hanwha Fnancial Group, focused on adding value to every moment of life. The basic form of the logo is a circle, which changes its shape as it grows and moves like a living thing. While the circular primary shape is associated with movement, it does not remain purely circular for even a moment. The symbol mark is a snapshot of motion, visualizing a spirit of dynamic change. The logotype uses a precise spacing between the letters of the brand name, honing them down until they are clear, long-lasting, easily readable and undisturbed by trends.

Client / Manufacturer
Hanwha Life Insurance Co., Ltd.

Hanwha Life Insurance Co., Ltd.

LIFEPLUSSeoul, KR
Designer

Nippon Design Center, Inc.

Tokyo, JP
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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