Life's Supermart
Exhibition branding
Life’s Supermart turns a routine supermarket trip into self-discovery. Visitors begin not with numbers but with what matters most: health, family, growth. Each grocery item reflects a life value, inviting choices that mirror personal priorities. A personalised receipt assigns visitors a specific persona, and creates a sense of relatability by showing how CPF policies may help visitors achieve a meaningful life. Warm colours, playful names and recipe style information humanise CPFB, revealing a caring ally beside Singaporeans through life’s choices, especially workers in their 30s to 50s who often delay planning and action.
Client / ManufacturerDesign
Central Provident Fund Board
Singapore, SGPLUS Collaboratives
Singapore, SGMervin Tan, Cheryl Sim, Crystal Koo, Rene FooDate of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users, "The primary audience is Singaporean workers in their 30s and 40s"