Deutsche Telekom | Trade fair stand, CeBIT 2008Deutsche Telekom AG
180 running meters of intelligent LED-modules, integrated into an architectural free form, line the trade fair stands inner circle in seven meters height. This live cycle transports for everyone to see the most important brand message and corporate attitude: One Company. The fair booths structure emerges out of two axes: one creates space and atmosphere for a both functional as well as articulate customer service. The other connects actual products available today at the Telekom Shop with innovative issues and a lucid prospect of the future of communication. Reaching towards daylight, an opening consequently defines exposed locality for customer service. The market leader presents himself with a Trendforum in high-class design and with equally high-class orators, whose progressive lectures are made available as video streams/podcasts online and locally along the innovation axis: Life is for sharing. The conceptual cores of the appearance service and innovation are escorted by product presentations of the corporate brands T-Systems, T-Home and T-Mobile. Several singular presentations are combined into semantic objects to provide the customers with optimal guidance.