It was our task to develop an image campaign for the "LIGA der freien Wohlfahrtspflege" in Karlsruhe with a budget of only 9,000 Euro. More and more private suppliers are entering the market but only occupy the profitable sections. Without the league a lot of deprived people would not get support. We captured the size and importance of the league by diagrams. To show the quality of their work we interviewed people who received support. To bring this information to as many people as possible we printed 50,000 newspapers and delivered them to every household in Karlsruhe. The title page looks like a math equation: for Karlsruhe this works out good!