LINDBERG multipurpose
Eyewear
LINDBERG multipurpose eyewear is the world’s first eyewear concept with interchangeable lenses and inner-rim system. One single tailor-made frame combined with a variety of lenses gives you perfect vision in any situation. With a snap of the fingers you can easily change your single vision or progressive lenses to fit your context, depending on whether you are driving, sitting in front of a computer, or actively enjoying life – for example, hiking, skiing, golfing or sailing. Each frame is accompanied by a hard-shell case and a soft 4-pocket wallet, carrying your cleaning pouch and two pair of extra lenses, with or without prescription.
Date of Launch
2017
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User