LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
LINE Café F&B
2016

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LINE Café F&B

Food and beverage packaging

LINE FRIENDS Corporation

In February 2015, a LINE Café which incorporates the mobile messenger characters was opened. All packages are designed to emphasize the loveliness of the characters as well as unity so that all of the products reflect a strong brand identity. In addition, the F&B packaging of LINE FRIENDS is designed to go a step further; creating packaging which customers actually want to keep. Combining visual pleasure with the pleasure of eating, LINE FRIENDS F&B products popularity is rapidly increasing, and the LINE Café is now a popular spot for kidults and tourists

iF GOLD STATEMENT

The first LINE Café opened in 2015, and this range of cookie packaging reflects the playful and expressive nature of the famous LINE FRIENDS emoticons. The jury was impressed by the attention to detail: not only the high quality graphic design of the packaging, even the cookies inside reflect the emoji ethos. Perfectly and lovingly designed and brilliantly executed, this entry is a winner for adults and children.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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