LINE GROUND

Promotional publication, website, package

With over 190 million users around the world, LINE has been a technology and services leader for over 11 years - and a major element in creating these leading services is LINE’s impressive team of designers. In order to introduce the world to our amazing designers and rigorous design philosophy, we created LINE GROUND, a book that explains and illustrates in-depth the culture and philosophy of design at LINE. In addition, we also launched a website version of the book, along with a major lineup of fun and creative merchandise, so all our stakeholders can learn about and enjoy LINE’s design culture.