LINE Seed JP - Typeface development and promotion

Corporate typeface development, Promotion

LINE Seed JP is LINE Corporation's Japanese corporate typeface that reflects the company's design tone. We developed the typeface to widely promote LINE's brand identity and to enhance users' communication experience. We also ran various promotions featuring the typeface to increase awareness of the project. Furthermore, by making the typeface available on LINE's website for free, we were able to promulgate the company's brand policy that is committed to providing the best communication experience to users.