Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

LINE Welcomekit
LINE Welcomekit
LINE Welcomekit
LINE Welcomekit
2019

Share:

LINE Welcomekit

Brand experience for new employees

LINE Plus Corporation

In the past, LINE gifted its new employees with company products. Although these gifts were high in quality, they did not necessarily offer employees any valuable insights into the brand. The LINE welcome kit includes a welcome card, a checklist for tasks, gift vouchers, and a planner. This new onboarding present has helped new employees to become familiar with and connect to the brand, just by opening the kit. The same gift kit is also presented to new hires in LINE’s overseas branches and has received strong positive feedback from all quarters. The LINE welcome kit is a prime example of how to demonstrate value creation through communication.

Date of Launch
2018
Development Time
Other duration: 6 month
Target Regions
Specific country/region: Asia (LINE & LINE’s overseas branches)
Target Groups
Other target groups: new employee (internal staff)

RELATED PROJECTS