LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
2021

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LING FAN DE LE

Liquor packaging

"Lingfandelie" is a genuine Changsha dialect, which means a drink that suddenly makes people smart. This bottle design features paintings in a pop art style to express the rich cultural traditions but with a modern twist. The illustrations depict famous scenes from regional art forms and landscapes in a style that also communicates with a younger audience.

Client / Manufacturer

Shenzhen Upstudio Brand

Concept Design Co.,Ltd.Shenzhen, CN
Designer

Hunan Hua Yin Shang Cheng brand planning Co., Ltd.

Chang Sha, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: Changsha, Hunan, China
Target Groups
Consumer / User

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