LING FAN DE LE
Liquor packaging
"Lingfandelie" is a genuine Changsha dialect, which means a drink that suddenly makes people smart. This bottle design features paintings in a pop art style to express the rich cultural traditions but with a modern twist. The illustrations depict famous scenes from regional art forms and landscapes in a style that also communicates with a younger audience.
Client / ManufacturerDesign
Shenzhen Upstudio Brand Concept Design Co., Ltd.
Shenzhen, CNHunan Hua Yin Shang Cheng brand planning Co., Ltd.
Changsha, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: Changsha, Hunan, China
Target Groups
Consumer / User