Linksys AC 1900 WRT
Wireless router
The design challenge was to modernize a classic design and reinvent an icon within the package requirements of a modern day router. The new product needed to appeal to the die-hard following of the classic WRT, which has been in the market for over ten years and is so iconic and ubiquitous that it has been called the VW Beetle of routers. The good will of the Linksys fan base was essential for the success of the new WRT. The new WRT sets the standard for serious home networking. Faster, more reliable, more customizable and more awe inspiring than any other router, it draws a clear lineage to the classic WRT.
Client / Manufacturer
Design
Belkin International, Inc.
Playa Vista, CA, USBelkin International, Inc.
Playa Vista, CA, USPrimer Studios
Los Angeles, CA, USDate of Launch
2014
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, "Prosumer and Networking Enthusiast"