Linshui Yuquan - Mellow Cave Wine
Liquor packaging
Anhui Linshui Liquor Co., Ltd.
The producer of this wine, Lin Shui Wine, has the largest single six-kilometer wine cave in the Shanghai Great World Guinness Records. This wine is the company’s core product, stored and aged in these huge cellars. To showcase this superior natural and ecological environment for aging wine, the designer created a deindustrialized look through the use of eco-friendly materials such as wood grain paper, artisan earthenware bottles, and pure cotton seals. The bottle is embossed with a decorative and tactile image of the beautiful surroundings where the wine is cultivated, again emphasizing the brand's core value of natural ecology.
Client / ManufacturerDesign
Anhui Linshui Liquor Co., Ltd.
Lu'an City, CNCreateunidea Packaging Design Co., Ltd.
Chengdu, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User